Saturday, 9 January 2016

Refining the model

This is a refined model of the rolling container, featuring the newly modelled tire treads.





Although the black material creates a striking visual I don't think the colour is appropriate. The roller is reminiscent of a piece of military equipment or something dangerous. This isn't the message I want to communicate with this product.





It is likely that I will develop this colour scheme in future iterations. The white body with black accents creates a strong visual presence, increases the roller visibility and reflects heat from the sun. The monotone colour scheme will also influence the branding of the product.



I had received some feedback that the car tires had a negative environmental connotation so I will re-evaluate the tire treads in future concepts.

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