Several mood boards I put together to assist with designing certain aspects of the product.
The features of the naiad/ dragonfly will be integrated into product, specifically the spray gun.
The image of a dead mosquito is a positive one in Sub-Saharan Africa so I will attempt to integrated possibly a simple decal of graphic onto the side if the drum. This will visually communicate to locals that this product is for the betterment. When squashed the mosquito blood pouch ruptures, leaving a red stain. This red stain could be integrated into the logo.
One way to better assimilate IRS into African culture is to utilise traditional African print into the product somehow. Possibly a detachable decal, this would make the rolling tank customisable, allowing the tank to visually adapt to each part of the continent. For example print design in Ghana will be different to print design in Zimbabwe. If this tank has a familiar feelings to locals it will be more welcome.
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